Webflow provides a comprehensive set of SEO tools that allow you to optimize your site directly within the platform. Here’s how to set up SEO in Webflow:

1. Page Titles and Descriptions: For each page, you can customize the title and meta description in the Page Settings. These are critical for search engine results and should accurately describe the page content.

2. URL Slugs: Customize your URL slugs in Page Settings to be descriptive and keyword-rich. This not only improves SEO but also enhances the user experience.

3. Alt Text for Images: Add descriptive alt text to images through the Image Settings. Alt text improves accessibility and helps search engines understand the images on your site.

4. 301 Redirects: If you have old URLs that need to redirect to new ones, use the 301 Redirects feature in the Project Settings to manage these seamlessly, preserving your SEO ranking.

5. Sitemap: Webflow automatically generates a sitemap for your site, but you can also customize it in the Project Settings. Ensure it’s submitted to search engines like Google via their Webmaster Tools.

6. Robots.txt: Control which pages are indexed by search engines with a custom robots.txt file, which can be edited in the Project Settings.

7. SEO Settings for Collections: If you’re using Webflow CMS, you can set up SEO patterns for your collections, allowing you to automatically apply SEO best practices to collection items like blog posts or products.

8. Google Analytics and Search Console: Integrate Google Analytics and verify your site with Google Search Console to track performance and manage your site’s presence in Google search results.

By leveraging these SEO features in Webflow, you can significantly improve your site’s visibility and ranking on search engines.