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PRICING

Pay for the platform.Use AI your way.

Your plan pays for HTFlow — the builder, publishing and teamwork. AI is separate, and you choose how to pay for it: your own AI key, your own Claude or ChatGPT, or our AI wallet at the provider's price. We never add a markup on AI.

  • No markup on AI
  • Your own key or MCP on every plan
  • Hosting billed per site
01Plans

Free

$0 /month

Build one site, with your own AI.

  • 1 website
  • 10 Webflow copies a month
  • Site Agent with your own AI key
  • Build from Claude, ChatGPT or Cursor (MCP)
  • Visual + code editor
Get started

Team

$50 /month

For teams and agencies.

  • Everything in Pro
  • Up to 5 team members
  • One shared workspace
  • Members can use the team's AI key
  • Members spend the team's AI wallet
  • Dedicated support
Contact sales
02How AI is billed

AI is separate.Pay for it your way.

Three ways to power the Site Agent. Whichever you pick, HTFlow never adds a markup on AI.

Every plan

Your own AI key

For full control over models and spend

  • Create one key at OpenRouter and paste it into Settings → Site Agent AI Key.
  • That one key works with Claude, GPT, Gemini, DeepSeek, Kimi and many more.
  • Your AI usage is billed by OpenRouter. HTFlow charges nothing for it.
You payOpenRouter, directly
HTFlow takes$0
Every plan

Your AI subscription

For people who already live in Claude or ChatGPT

  • Already pay for Claude, ChatGPT or Cursor? Connect HTFlow to it over MCP.
  • Ask it to build or edit your site; the changes appear in HTFlow.
  • Nothing extra to pay us for AI.
You payYour existing subscription
HTFlow takes$0
Wallet top-ups

Add money only when you need it.

Nothing is included in a plan, nothing expires, and every cent is spent at the provider's price.

$1in your wallet$1of AI
$5A first try
$20A few sites
$50Regular building
$100Heavy use
03Site hosting

Staging stays free.Custom domains add hosting.

Every project can publish to an HTFlow staging subdomain. Connect a custom domain by activating a separate $10/month or $100/year hosting plan for that website.

04Compare

What each planactually includes.

FeatureFreeProTeam
Websites1UnlimitedUnlimited
Webflow copies a month10UnlimitedUnlimited
Visual + code editor
Site Agent with your own AI key (BYOK)
Build from Claude, ChatGPT or Cursor (MCP)
HTFlow markup on AINoneNoneNone
AI wallet (top up, pay per use)
All export formats
Version history
Custom styling
Team members11Up to 5
Members share the team's AI key
Members share the team's AI wallet
Custom domain hosting$10/site/month$10/site/month$10/site/month
Priority support
Dedicated support
05Questions

Before youpick a plan.

Still not sure which one fits?
Talk to us

What am I paying HTFlow for?

The platform: the builder, publishing, exports, version history, team workspaces and support. AI and custom-domain hosting are separate, so you never pay for AI you don't use.

How do I pay for AI?

Pick whichever suits you: your own AI key (free to connect on every plan), your own Claude, ChatGPT or Cursor through MCP (also free), or the HTFlow AI wallet on Pro and Team.

What is the AI wallet?

A balance you add money to, so you can use AI in HTFlow without an AI account of your own. Pro and Team only. Top up from Billing whenever you need; nothing is included in the plan and nothing expires.

Is the wallet more expensive than my own key?

No. The wallet charges exactly what the AI provider charges for each request — the same price you would pay with your own key. HTFlow adds no markup; we only charge for the platform.

How do I get an AI key?

Sign up at openrouter.ai, add a few dollars of credit, create a key and paste it into Settings → AI Keys in HTFlow. That one key works with every major model.

How does AI work on the Team plan?

Everyone working in the team's workspace uses the team's AI key and the team's AI wallet, so the owner pays once for the whole team. A member can still connect their own key if they prefer.

Can I use HTFlow without AI?

Yes. The visual and code editors work on every plan with no AI at all.

Can I change plans at any time?

Yes. Upgrade or downgrade at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing cycle.

Can I try HTFlow before paying? Do you give refunds?

Yes, you can try it first — the Free plan lets you build a full site with your own AI key or MCP, at no cost. Payments are not refundable: that covers subscriptions, lifetime plans and wallet top-ups. You can cancel a subscription at any time and keep access until the end of the period you paid for.

What payment methods do you accept?

All major credit cards (Visa, Mastercard, American Express) and PayPal. For Team plans we also offer invoice billing for annual subscriptions.