AI and billing
What HTFlow charges
HTFlow charges for the platform. AI is paid at the provider's price — through your own key, your own AI subscription, or the optional wallet — and HTFlow takes no margin on it.
Where the money goes
| What it covers | Who bills you | |
|---|---|---|
| Your API key | Yours to manage, on your own account, revocable any time. | Nobody — it is just a key |
| OpenRouter, or your subscription | The model calls that generate and edit sections. | Your AI provider, at their price |
| HTFlow | The builder, the rulebook, the conversion and hosting. | HTFlow — platform plan only |
Platform plans
Plans cover builder and collaboration features — seats, Webflow copies per month, export formats, version history, support. Current pricing is on the pricing page.
BYOK and MCP access are available on every plan, including the free one.
The managed wallet
Active Pro and Team customers can optionally buy managed wallet funds as a convenience — a way to pay for model calls without holding a provider account. It is optional, not a bundled allowance, and free users can continue with BYOK or MCP without it.
Wallet usage is charged at cost: each run deducts exactly what the provider charges for its input and output tokens, with cached input at the provider's cheaper cache price and DeepSeek's off-peak discount passed on. A $20 top-up is $20 of AI at provider prices.
Hosting is separate
Every project can publish to an HTFlow staging subdomain at no charge. Connecting a custom domain activates a hosting plan for that one website — see Hosting and domains.